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Schrader Auction Wins International Advertising Contest
Advertising awards are nothing new for the 65 year old company, but Schrader Real Estate and Auction Co., Inc. has broken new ground on the international stage.
Schrader's marketing department was handed its first international award for excellence in Design and Printing from the large European paper company Torraspapel. All entries from the United States were judged at a preliminary contest in New York City by the Vice President of the North American Division. Schrader competed against thousands of entries from advertising agencies, universities, non-profits, and corporations, including some of the world's best designers and printers. The awards were announced March 20 in Barcelona, Spain.
"We take our advertising design very seriously," said Weston Sigler marketing manager for Schrader. "Each color, type face, paper selection, fold and finish is meticulously thought through before the project even begins. For many sellers, a real estate auction represents the outcome of a lifetime of hard work. Our goal is to create a marketing campaign that is designed specifically for the property."
The award-winning brochure was no different. Designed to promote Schrader's three-day auction of more than 27,000 acres of timberland in Indiana and Kentucky, the 24 page catalog was printed on a high gloss paper with a special varnish coating and a brown metallic oak leaf that was die-cut out of the front cover. Many bidders and observers said they had never seen another auction brochure like it.
"Effective marketing is a key element in any successful auction marketing campaign, and we have a long history of producing high-impact materials that get the attention of buyers throughout the country and internationally," said Sigler.
Schrader Real Estate and Auction Company, headquartered in Columbia City, Ind., is one of the nation's leading auction companies specializing in the sale of farm and ranch land, timberland and recreational properties throughout the United States.
Columbia City, Indiana March 27, 2009