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Schrader Auction Crowned 2009 NAA Marketing Grand Champion
Winners of the 2009 National Auctioneers Assoction-USA Today marketing competition have been revealed. Schrader Real Estate & Auction Co. once again had the opportunity to highlight their innovative creations over the past year and vie for top awards for their marketing and advertising materials. The annual competition was presented in partnership with USA TODAY and this year judges reviewed over a thousand entries.
Schrader won 3 of the top 4 awards including the 2009 NAA Marketing Competition Grand Champion award as well as best of show in the Photography and best of show Advertising/Public Relations. In total, Schrader won a record 11 national awards in the 2009 marketing competition. Entries were judged by a panel of professionals, including world-leaders in text and multimedia news distribution and printing company experts. Judging criteria included creativity, effectiveness, clarity, appeal and more. Since 2000, Schrader has won over 60 National first place marketing awards.
In addition, Schrader was handed its first international award for excellence in Design and Printing from the large European paper company Torraspapel. Schrader competed against thousands of entries including some of the world's best designers and printers. The awards were announced this spring in Barcelona, Spain.
"There is a big difference in the services of auction companies," said Weston Sigler - Marketing Director. "We are committed to providing industry leading advertising for all types of real estate and personal property auctions, big or small. In an industry where marketing is becoming increasingly competitive, we have a committed in-house design staff that has a personal interest in the success of each auction. It is a joy to design marketing pieces for owners who have lived and worked on these properties all their lives. We want their marketing materials to be as unique as their property."
All winners will be formally recognized during the NAA's International Auctioneers Conference in Overland Park, KS. Winners will receive a plaque, and their winning entries will be displayed for their colleagues to view.