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Top Producer Magazine Recognizes Rex Schrader as one of 30 Leaders Who Made a Difference

To say that agriculture has experienced change since the inception of Top Producer is a gross understatement. At that time, there were no yield monitors, few marketing tools, no Roundup, virtually no ethanol and the Internet was just in its infancy. The 30 brave thinkers we have chosen to represent the dramatic changes during the past three decades have all left big footprints on production agriculture. As a group they represent the diversity of U.S. agriculture and hail from companies, universities and the world of politics.

We know agriculture's advancements in all its myriad forms have not been accomplished by just 30 people. It has required thousands of dedicated pioneers throughout this rich and highly textured industry, as well as the creativity, drive and fortitude of farmers like you.

Rex Schrader. A lifelong auctioneer from Indiana, Schrader pioneered and constructed what he calls the M3 or Maximum Marketing Method land auction process. This method ensures the seller the best price possible by pooling parcels differently to see which combination brings the most money. Today, almost every farmland auction in the country is conducted in this manner. He also managed the first on-line multitract auction on the Internet simultaneously with the live auction in March 2000.


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