A 30 by 50 foot video studio in Columbia City, outfitted with the latest video and lighting technology, built to conduct virtual multi-tract auctions of 50 or more tracts with every bidder remote.
In the midst of a pandemic, it pays to pay attention and be prepared. Beginning early in 2020, Schrader was paying attention to reports of a country-wide shutdown in response to a virus outbreak. Leaning on 20 years of experience in online auctions, Schrader was able to prepare and then thrive in a season of virtual and online-only auctions.
Twenty years earlier, at the turn of the millennium, Schrader conducted the world's first online multi-tract auction on the Internet, simultaneous with a live auction. Since then, bringing auctions over the Internet to those who cannot be on site has been part of the Schrader Maximum Marketing Method.
In early 2020, virtual auctions took on new meaning as many on-site auctions became virtual. Our virtual auctions, like our traditional live auctions, use a live auctioneer, boards and our Graphical Bidding Viewer software. The bidders are all remote, and our team of bid assistants use the phone and our proprietary bidding platform to take the bids.
With restrictions on banquet rooms and township halls, Schrader outfitted a new video studio to hold and conduct virtual auctions. The space is 30 by 50 feet, equipped with the latest in video and lighting technology, and able to host virtual auctions of 50 or more tracts.
